For those who may not be familiar, Ramadan is the holiest month in the Islamic calendar—a period of fasting, prayer, and reflection that runs for approximately 29 to 30 days. In 2026, Ramadan began in mid-February and concluded in mid-March. Throughout this time, Muslims fast from dawn until sunset, abstaining from food and drink as an act of spiritual discipline and devotion.
Eid al-Fitr—often simply called Eid—marks the end of Ramadan. It is a day of celebration, gratitude, and community. Families gather, gifts are exchanged, and a special festive meal is shared with prayer, food, and festivities. Crucially, Ramadan is also defined by increased giving and care for the less fortunate, with Muslims encouraged to support those in need as part of their observance.
But for families who are struggling to get by, Eid can be a bittersweet occasion. The joy of celebration is often overshadowed by the financial pressure of providing a meal for ones family.
This March, Coffee World Change wanted to honour the true spirit of Ramadan & Eid; we chose to support 50 women living in the remote coastal village of Kanamai, Kenya. For many families in this area, a festive meal would likely have been out of reach. The cost of living has hit communities like Kanamai hard, and women—often the primary caregivers—are frequently the last to receive support.
So, through trusted friends on the ground, we arranged for food packs to be delivered directly to each woman. Every parcel contained the essentials: flour, sugar, rice, and beans. Simple ingredients, yes. But enough to allow her and her children to sit down together and celebrate Eid with dignity and a full stomach.
A note on the photos you’ll see alongside this post: You won’t find a large group shot of all 50 women holding up their food packs together. That was a conscious decision. Our team on the ground didn’t want to make the women come to a central distribution point and wait in the hot sun. Instead, they drove down a remote, dusty road, seeking out women in need of support. They met them where they were—outside their homes, under the shade of a tree, or walking along the path. The photos show three, four or five women at a time, collected in small, respectful moments rather than a big, public gathering. We believe this quiet dignity matters just as much as the food itself.
At Coffee World, we are proud to champion women, not only within our own team but in the communities we support. These 50 women are caregivers, traders, mothers, and community anchors. They deserve to feel seen, especially at a time of year that asks us all to look beyond ourselves.
We are deeply grateful to our partners on the coast who walked the extra mile to reach a village most would overlook, who chose dignity over spectacle, and who made sure every woman felt respected, not just fed.
This is what change brews like.
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